Corporate Social Responsibility of Qantas Airline Case Study

Corporate Social Responsibility of Qantas Airline - Case Study Example This research tells that Corporate Social Responsibility aligns the corporate actions and activities to the government law and ensure the business model is ethical. The goal of Corporate Social Responsibility is to embrace responsibility for the company's actions and to encourage the positive impacts through its activities on the environment, consumers, employees, communities, and stakeholders. This report will analyze the implemented CSR policies of Qantas Airways and assess their effectiveness to determine whether the practice has helped the organization in achieving its goals and objective. According to Qantas Airway Limited Website, Qantas was established in 1920by Paul McGuiness, Hudson Fysh, Fergus McMaster and Arthur Baird. After almost 91 years of growing and developing, Qantas nowadays is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. It employs approximately 32,500 employees and offers services across a network spa nning 182 destinations over 44 countries. The main business of Qantas is the transportation of passengers, with two main brands, Qantas and Jetstar; operate the total passenger fleet of 252 aircraft. For the full year ended 30 June 2010, Qantas reported underlying profit before tax of $377 million. Net Profits after tax was $116 million. In Qantas, there is a corporate governance framework that works under the Safety, Health, and Environment Security Committee (SESC). This is a board of oversight that was introduced in 1994 is found at Qantas.com. Currently, the board has six members with each having his or her rank. There is the chief executive officer of the board and five independent non-executive officers. The board has laid down a charter that is available on their website. The charter talks more of their objectives, visions, and missions. The SESC has its objectives that are all aimed at assisting the board in performance; the SESC also assists the board on issues concerning s afety, health, security matters, and the environment. They aim at making the working environment to be conducive to working. The SESC also deals with risk management, which in any business, is one of the areas that require a lot of concentration. A good process of risk management should be laid down and then implemented to point. Apart from the working of the audit committee, SESC also works in a way to ensure that there are credibility and transparency. SESC holds meetings regularly from where it sets objectives of achieving the latter objectives and there are some qualifications that members of SESC must meet before joining. All this is meant to ensure that the performance of SESC is done to perfection, and with practiced ease.